B2B: Remaking Kraft Food’s Corporate Web Presence
Kraft Foods, Inc.
Agency Partner Marsteller, New York
Inverse Contribution Strategic partner during development phase; content and strategy for more than 300 pages of website, including initial copy, embedded links, review and editing, and formatting for uploading
Audiences Corporate, media, investment community, investors
Marketing goals Create a more engaging, informative, user-friendly corporate web presence for Kraft.