B2C: Promoting Activities for Students, Teachers, Veterans and Families
McCormick Foundation/Cantigny Park
Agency Partner Meta4 Design, Inc
Inverse Contribution Web content strategy and development, copywriting and editing, meeting facilitation
Audiences Students, teachers, historians, veterans, families, golfers, other visitors
Marketing goals To promote public use of Cantigny Park, a public space owned and managed by the McCormick Foundation. The space includes a military museum, golf course, meeting/reception space, restaurant, forests and miles of wooded walking paths.