B2C: Matching college coaches with the right student athletes
National Collegiate Scouting Association
Agency Partner In-house
Inverse Contribution Over the course of seven years, Inverse helped NCSA grow into the #1 collegiate athletic recruiting site in the country. Inverse has provided marketing strategy, web strategy, copywriting, direct mail, brochures and other collateral and web content for NCSA.
Audiences College coaches, high school student athletes and their families
Marketing goals NCSA reversed the standard business model for collegiate athletic recruiting services and focused on becoming a resource for college coaches with small to non-existent recruiting budgets. NCSA matches qualified student athletes and schools/athletic programs. The result is a win-win for coaches and the student athletes and their families: coaches get the athletes they’re looking for and students and their families get scholarship money, a great college education and a chance to play a sport at the collegiate level. Inverse helped NCSA expand its market share through a mix of live events supported with collateral materials, direct mail campaigns, and improved web presence.